Business & Management - English Books

Asian In Charge : How to earn your place at the leadership table

作者 Kenneth Chan 出版社:MARSHALL CAVENDISH 出版日期2022-08-08

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Coaching A To Z

作者 Haesun Moon 出版社:HOLTZBRINCK US 出版日期2022-08-03

Your indispensable guide for coaching mastery. Language is a powerful tool that can unite, engage, and move people to action. It's all in what you choose to say, and how you say it. In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases--one for every letter of the alphabet--to help you move others toward greater purpose and accomplishment. Based on her extensive 了解更多

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The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution

作者 Joel Bines 出版社:McGraw-Hill Education 出版日期2022-08-03

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers "Me's" have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, 了解更多

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All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results

作者 Cynthia Owyoung 出版社:McGraw-Hill Education 出版日期2022-08-03

Seize the competitive edge, increase innovation, and do right by people through building equity and diversity into your organizational DNA Studies continuously prove that companies with more diversity in their ranks are more innovative, serve expanded marketplaces, and perform better financially; however, most companies have yet to develop and implement effective diversity, equity, and inclusion initiatives-and pressure to succeed is rapidly increasing. All Are Welcome take 了解更多

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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

作者 David Hoffeld 出版社:TarcherPerigee 出版日期2022-08-02

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's 了解更多

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Extreme Teams : Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail

作者 Robert Bruce Shaw 出版社:Amazon 出版日期2022-08-02

It's time to leave old paradigms behind and embrace a new intensity and collaboration. Don't settle for the common team; create an Extreme Team! Every manager desires to have great teams around them collaborating together and running with the mission. Unfortunately, most of these teams have been built around decades-old ideas and practices made popular by companies that either no longer exist or haven't been relevant in years. But a new generation of teams has learned to do t 了解更多

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Future Skills: The 20 Skills and Competencies Ever yone Needs to Succeed in a Digital World

作者 Bernard Marr 出版社: John Wiley & Sons Inc 出版日期2022-07-28

Future-proof yourself and develop critical skills for the digital future The working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution? In Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and ins 了解更多

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SHOPIFY FOR DUMMIES

作者 Waddy 出版社:DUMMIES 出版日期2022-07-18

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Influence Empire : The Story of Tencent and China's Tech Ambition

作者 Lulu Chen 出版社:HODDER UK 出版日期2022-07-14

A fascinating behind-the-scenes look at one of the worlds biggest tech companies In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surpris 了解更多

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How I Built This : The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

作者 Guy Raz 出版社: Pan Macmillan 出版日期2022-07-07

The number one Wall Street Journal Business Book Bestseller and Top 10 New York Times Bestseller 'A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do' - Adam Grant, author of Originals Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch and build a successful venture. Great ideas often come fro 了解更多

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Thinking Better : The Art of the Shortcut

作者 Marcus du Sautoy 出版社:4th Estate 出版日期2022-07-07

How do you remember more and forget less? How can you earn more and become more creative just by moving house? And how do you pack a car boot most efficiently? This is your shortcut to the art of the shortcut. Mathematics is full of better ways of thinking, and with over 2,000 years of knowledge to draw on, Oxford mathematician Marcus du Sautoy interrogates his passion for shortcuts in this fresh and fascinating guide. After all, shortcuts have enabled so mu 了解更多

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Made in Future : A Story of Marketing, Media, and Content for our Times

作者 Prashant Kumar 出版社:PRH SEA 出版日期2022-07-06

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world’s largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They 了解更多

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An Ugly Truth (UK) : Inside Facebook's Battle for Domination

作者 Sheera Frenkel 出版社:LITTLE, BROWN 出版日期2022-07-04

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in this riveting, behind-the-scenes expose that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowi 了解更多

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We the Leader: Build a Team of Equals Who All Lead AND Follow to Drive Creativity and Innovation

作者 Jeffrey Spahn 出版社:McGraw-Hill Education 出版日期2022-07-03

We the Leader represents a seismic shift in the evolution of leadership theory and practice. By implementing this innovative practice built on diversity, equity, inclusion, any organization can drive consistent winning results with ingenuity and speed. Leadership is collective art. That's the guiding principle behind Jeffrey Spahn's approach to creating sustained innovation within organizations. Spahn has guided myriad companies toward a more solid leadership foundation, an 了解更多

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Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

作者 Cathy Hackl 出版社: John Wiley & Sons Inc 出版日期2022-06-28

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Me 了解更多

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LOSING CUSTOMERS NEVER AGAIN: 105 Proven Techniques to Boost Your Customer Loyalty and Retention

作者 Mary K. Solomon 出版社:Mary K. Solomon 出版日期2022-06-20

WANT TO ENSURE CUSTOMERS STAY LOYAL TO YOUR BRAND, COMPANY AND ORGANIZATION? WANT TO MAKE CUSTOMERS CHOOSE YOU OVER OTHER COMPETITORS? WANT TO RETAIN ALL HAPPY AND SATISFIED CUSTOMERS AS LONG AS YOU WANT? In current market environment, competition has increased significantly. Losing customer to other competitors is the norm. Most Companies and Organizations have own tracking customer data base, thanks to latest technology. Though it's good to have big customer base, ensuring 了解更多

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HBR at 100 : The Most Essential, Influential, and Innovative Articles from HBR's First 100 Years

作者 Harvard Business Review 出版社:Harvard Business Review Press 出版日期2022-06-14

The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on innovative topics, including: Michael E. Porter on competitive strategy 了解更多

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The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift

作者 QuHarrison Terry 出版社: John Wiley & Sons Inc 出版日期2022-06-13

The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockcha 了解更多

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Taking Charge of Change : How Rebuilders Solve Hard Problems

作者 Paul Shoemaker 出版社:HarperCollins Leadership 出版日期2022-06-08

The model to meet the unprecedented challenges unique to the decade ahead and make a remarkable impact on people’s lives—led by the success stories of 38 change leaders whose paths of action give you the blueprint. To meet the radically different challenges of inequity, division, and scarcity of resources that will only increase over the next ten years, the most successful and valuable leaders are those with the traits to be rebuilders. Thought leader Paul Shoemaker pro 了解更多

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Framers : Make Better Decisions In The Age of Big Data

作者 Kenneth Cukier 出版社:RANDOM HOUSE UK 出版日期2022-05-31

A Financial Times and Economist Book of the Year 'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD 'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST 'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are 了解更多

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Mindset Matters : Developing Mental Agility and Resilience to Thrive in Uncertainty

作者 Gemma Leigh Roberts 出版社: Kogan Page Ltd 出版日期2022-05-31

If businesses can be agile to survive in an uncertain world, so can you. The future of work requires you to move flexibly and quickly to react to change; that's where your mindset matters. Who wouldn't want to know how to best navigate the choppy waters of change? Resilience is the skill to master for the future of work. The capacity to overcome adversity and, crucially, to learn from experiences and grow, resilience is the tool to have in your business leadership arsenal. F 了解更多

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The 7 Habits Of Highly Effective Graduates

作者 Sean Covey 出版社:Times 出版日期2022-05-24

The College Graduation Gift Idea That Says CongratulationsGift your graduate the timeless life-wisdom of The 7 Habits of Highly Effective People in this special edition designed to celebrate the college graduation milestone. Start them off strong with this invaluable graduation gift idea. College graduation is a major life event, and the steps taken after are crucial to setting your graduate up for success. This book helps new graduates begin this new phase of their life wit 了解更多

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Love + Work : How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life

作者 Marcus Buckingham 出版社:Harvard Business Review Press 出版日期2022-05-04

World-renowned researcher and New York Times bestselling author Marcus Buckingham helps us discover where we're at our best-both at work and in life. You've long been told to "Do what you love." Sounds simple, but the real challenge is how to do this in a world not set up to help you. Most of us actually don't know the real truth of what we love-what engages us and makes us thrive-and our workplaces, jobs, schools, even our parents, are focused instead on making us conform. 了解更多

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The 80/20 Principle (2022 ED)

作者 Richard Koch 出版社:Pansing 出版日期2022-04-21

READ THIS BOOK AND USE IT." TIM FERRISS Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows you how. Richard Koch's million-copy-selling global bestseller is now completely revised and updated, and more powerful and essential than ever. He reveals how the principle works and sho 了解更多

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Anthro-Vision : How Anthropology Can Explain Business and Life

作者 Gillian Tett 出版社:Cornerstone 出版日期2022-04-21

Financial Times Book of the Year The Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour 了解更多

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The 15 Invaluable Laws of Growth. 10th Anniversary Edition

作者 John C. Maxwell 出版社:Grand Central Publishing 出版日期2022-04-19

In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that o 了解更多

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How to Listen : Discover the Hidden Key to Better Communication

作者 Oscar Trimboli 出版社:HOLTZBRINCK US 出版日期2022-04-10

Communication isn't all about what you say. It's also about what you hear, how you react to it, and how you respond. In short: it's about how you listen. At a time when we are more technologically connected than ever, our conversations have never been more fractured and disconnected. The result? You constantly fight to be "heard" over all the noise and distraction. You feel confused, ignored and frustrated that no one seems to be paying attention to you. At work and at home, 了解更多

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Net Positive : How Courageous Companies Thrive by Giving More Than They Take

作者 Paul Polman 出版社:Harvard Business Review Press 出版日期2022-04-10

A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" - The Economist "Polman's new book with the sustainable business expert Andrew Winston...argues that it's profitable to do business with the goal of making the world better." - The New York Times Named as recommended reading by Fortune's CEO Daily "...Polman has been one of the most significant ch 了解更多

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Chip War: The Fight for the World's Most Critical Technology

作者 Chris Miller 出版社:Simon & Schuster Ltd 出版日期2022-04-10

***Winner of the 2022 Financial Times Business Book of the Year Award*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to control the world's most critical resource-microchip technology Power in the modern world - military, economic, geopolitical - is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated a 了解更多

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The Dealmaker : Lessons from a Life in Private Equity

作者 Guy Hands 出版社:RANDOM HOUSE UK 出版日期2022-04-08

An inside account of the multi-billion pound world of private equity and a masterclass on the art of deal-making. The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head of his own company, Terra Firma. It looks in detail at the huge deals that Terra Firma has done over the years, inv 了解更多

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100 Things Productive People Do : Little lessons in getting things done

作者 Nigel Cumberland 出版社:JOHN MURRAY 出版日期2022-04-08

Following the success of the international bestseller, 100 THINGS SUCCESSFUL PEOPLE DO, Nigel Cumberland turns his attention to productivity. 100 THINGS PRODUCTIVE PEOPLE DO distills all the wisdom of a lifetime of coaching successful business people into 100 short chapters showing you how to boost your productivity and get things done. It is packed with great ideas for achieving more and creating success. Explore the habits, tools, techniques and mentality of highly produc 了解更多

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Social Chemistry : Decoding the Patterns of Human Connection

作者 Marissa King 出版社:Penguin Books Ltd 出版日期2022-04-01

Social Chemistry will utterly transform the way you think about "networking." Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analy 了解更多

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Connectable: How Leaders Can Move Teams From Isolated to All In

作者 Ryan Jenkins and Steven Van Cohen 出版社:McGraw-Hill Education 出版日期2022-03-30

Expert advice on how to connect a lonely workforce-and improve employee engagement and productivity When Covid-19 forced a sudden shift to remote work in 2020, it only exacerbated what had been a long-simmering issue in the workplace: Feelings of isolation and loneliness among employees are on the rise, and contribute to a real and growing mental health problem that affects both individuals and organizations. In Connectable, you'll learn how addressing the issues-and finding 了解更多

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Leader as Healer : A new paradigm for 21st-century leadership

作者 Nicholas Janni 出版社:LID PUBLISHING 出版日期2022-03-24

Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore embodied; grounded and therefore intuitive; present and therefore awake. They must be skilled in mindfulness and deep listening, able to inspire authentic engagement and collaboration, and possess a clear and wholehearted sense of service, mission and purpose - restoring coherence where there is fragmentation and unity where there 了解更多

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PROJECT MANAGEMENT FOR DUMMIES, 6TH EDITION

作者 Portny 出版社:DUMMIES 出版日期2022-03-23

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See, Solve, Scale : How Anyone Can Turn an Unsolved Problem into a Breakthrough Success

作者 Danny Warshay 出版社:LITTLE, BROWN 出版日期2022-03-22

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship. The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or fi 了解更多

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Bitcoin For Dummies, 2Ed

作者 Peter Kent 出版社:Dummies 出版日期2022-03-18

A primer on the currency alternative that's changing the world Bitcoin can be a bit puzzling to the uninitiated. Ledger? Blockchain? Mining? These cryptocurrency concepts aren't going away, and there are tremendous opportunities for those with some know-how to get onboard with the crypto culture. Bitcoin For Dummies helps you get un-puzzled, learn the Bitcoin basics, and discover the possibilities in the new world of digital currencies. With this 100% new edition, you can s 了解更多

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Just Work

作者 Kim Scott 出版社:PAN MACMILLAN UK 出版日期2022-03-17

Powerful and perceptive . . . belongs on the shelves - and in the hearts and minds - of leaders everywhere' - Daniel H. Pink, bestselling author of To Sell is Human From Kim Scott, author of the revolutionary New York Times bestseller Radical Candor, comes Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity - that will help you recognize, attack and eliminate workplace injustice - and transform our careers and organizations in the proces 了解更多

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Reimagining Industry Growth : Strategic Partnership Strategies in an Era of Uncertainty

作者 Daniel A. Varroney 出版社:John Wiley & Sons Inc 出版日期2022-03-15

Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book 了解更多

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Driven by Intention: Own Your Purpose, Gain Power, and Pursue Your Passion as a Woman at Work

作者 Michelle Gadsden-Williams 出版社:McGraw-Hill Education 出版日期2022-03-15

A game-changing guide for women who want to transform the way they work and create their own success-from an award-winning global diversity expert. In today's world, it takes more than ambition to succeed. It takes intention. But intention without clarity, deliberate words, and calculated actions is meaningless. According to Michelle Gadsden-Williams, a global expert in diversity, workplace culture, and career building, intention is more than just setting goals. It's seamles 了解更多

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The Character Edge : Leading and Winning with Integrity

作者 Robert Caslen 出版社:PAN MACMILLAN UK 出版日期2022-03-03

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Achieving High Performance

作者 Dk 出版社:DK 出版日期2022-03-03

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Selling

作者 Dk 出版社:DK 出版日期2022-03-03

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How Business Works

作者 Dk 出版社:DK 出版日期2022-03-03

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Grip : The Art of Working Smart (and Getting to What Matters Most)

作者 Rick Pastoor 出版社:HarperNonFiction UK 出版日期2022-03-02

If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.' DANIEL H. PINK,#1 New York Times bestselling author of When and Drive The week just started and already you're playing catch-up. At the end of another busy day, your to-do list is longer than it was this morning. Enter GRIP: the book for everyone who has too much to do. This fresh, no-nonsense guide brings clarity and direction to even the most 了解更多

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How Management Works

作者 Dk 出版社:DK 出版日期2022-03-02

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The Founders : Elon Musk, Peter Thiel and the Company that Made the Modern Internet

作者 Jimmy Soni 出版社:ATLANTIC BOOKS 出版日期2022-02-24

A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.' Walter Isaacson, no. 1 bestselling author of Steve Jobs Perfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter Theil Out of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Y 了解更多

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Let's Talk : Make Effective Feedback Your Superpower

作者 Dr Therese Huston 出版社:RANDOM HOUSE UK 出版日期2022-02-24

Brilliant . . . empowers you to create real behaviour change and lasting trust.' - Nir Eyal, bestselling author of Hooked _____________________________________________________________ We all give feedback every day of our working lives. But all too often, a fear of awkward conversations leads us to hold back or say the wrong things. Let's Talk can change that. Dr Therese Huston, a world-leading expert on workplace communication, explains how to deliver feedback effectively a 了解更多

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Bridge the Gap: Breakthrough Communication Tools to Transform Work Relationships From Challenging to Collaborative

作者 Jennifer Edwards and Katie McCleary 出版社:McGraw-Hill Education 出版日期2022-02-24

Two coaches to Fortune 500 companies and social enterprises show how to use the social-psychology of human connection and curiosity to drive meaningful workplace communication and collaboration In today's increasingly polarized world, we're struggling to fully understand and respect one other. As a result, we're losing sight of the importance of building and maintaining professional relationships; even forgetting to be curious and listen to each other. And that's bad for bus 了解更多

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Warren Buffett- Inside the Ultimate Money Mind

作者 Robert G. Hagstrom 出版社:WILEY 出版日期2022-02-12

In Warren Buffett: Inside the Ultimate Money Mind, Hagstrom breaks new ground with a deep analysis of Buffett's essential wisdom, an intricate mosaic of wide-ranging ideas and insights that Buffett calls a Money Mind. What exactly is a Money Mind? At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today’s fast-paced stock market, a mindset that depend 了解更多

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DIGITAL MARKETING ALL-IN-ONE FOR DUMMIES, 2ND EDITION

作者 Diamond 出版社:DUMMIES 出版日期2022-02-12

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Essential Manager's Handbook

作者 Dk 出版社:DK 出版日期2022-02-06

DK brings you a practical guide summarising the skills and secrets you need to manage yourself and others with ease and confidence. Introducing DK'S Essential Managers series - a one-stop guide full of top tips to boost productivity, performance and passion within a business environment. Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Management Handbook provides easy-to-follow and engaging advice on the six key areas. Nurture your co 了解更多

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We, Me, Them & It : How To Write Powerfully For Business

作者 John Simmons 出版社:LID PUBLISHING 出版日期2022-01-27

It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary editio 了解更多

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The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers

作者 Ryan Hawk , and Patrick Lencioni 出版社:McGraw-Hill Education 出版日期2022-01-25

An absolute must-read if you care to live an excellent life." -Patrick Lencioni A master class in achieving and sustaining excellence-even in the most challenging times-from the host of The Learning Leader Show and author of Welcome to Management. There has never been a more challenging time to be a leader. But truly great leaders have always found a way to adapt, and even thrive, under pressure. How do they do it? Leadership expert Ryan Hawk interviewed hundreds of the mos 了解更多

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Making Numbers Count : The art and science of communicating numbers

作者 Chip Heath & Karla Starr 出版社:Bantam Press 出版日期2022-01-13

How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix? Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed t 了解更多

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The Age of AI

作者 Kissinger , Henry A 出版社:Back Bay Books 出版日期2022-01-11

3 of the world's most accomplished and deep thinkers come together to explore Artificial Intelligence (AI) and the way it is transforming human society--and what this technology means for us all. An AI learned to win chess by making moves human grand masters had never conceived. Another AI discovered a new antibiotic by analyzing molecular properties human scientists did not understand. Now, AI-powered jets are defeating experienced human pilots in simulated dogfights. AI is 了解更多

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Jeff Bezos : The World-Changing Entrepreneur

作者 Chris McNab 出版社:ARCTURUS 出版日期2022-01-10

What was the key to Jeff Bezos's success? This biography takes a deep-dive into his career and the decisions he made to become the world's most successful business magnate. Entrepreneur and e-commerce pioneer Jeff Bezos is a success story of the business world. The executive chairman of Amazon and founder of Blue Origin, he became the first centibillionaire on the Forbes wealth index and one of the world's most recognisable names in modern history. This book explores his emp 了解更多

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Take A Lesson: Today'S Black Achievers On How They Made It And What They Learned Along The Way

作者 Caroline Clarke 出版社:John Wiley & Sons Inc 出版日期2022-01-04

A fascinating set of Black perspectives on what it takes to succeed today In Take a Lesson: Today's Black Achievers on How They Made It and What They Learned Along the Way, Updated and Revised, award-winning journalist and author Caroline Clarke once again compels a dynamic list of Black business heroes and role models to openly share their own goals, hits, and misses, exploring what they overcame and what they're still working to overcome, not just for themselves, but for t 了解更多

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Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

作者 Hemant Taneja 出版社:McGraw-Hill Education 出版日期2022-01-04

A pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good. The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of "move fast and break things," minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We 了解更多

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Loved: How To Rethink Marketing For Tech Products

作者 Martina Lauchengco 出版社:John Wiley & Sons Inc 出版日期2022-01-03

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products ver 了解更多

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